David Wenzel shows how companies bridge the shift between classic production and AI approaches, what already works today and what creative teams at major brands expect from a platform for creative production.
David Wenzel has been Regional Lead DACH since October 2025. A creative himself, he most recently worked as a unit manager at Warner Bros.
413 of the Fortune 500 create on Magnific. That's 82.6% of the list: the largest streaming platforms, the biggest retailers, global banks, airlines, carmakers and consumer giants. None of them were told to be here. Customers also include international media companies and agencies, as well as more than one million creatives who use Magnific (formerly Freepik) every day.
Using examples in Magnific, he shows how creative teams use AI models to build workflows with references and prompts and bring brand guidelines straight into image generation.
Since 2024, the association has connected creatives, companies and institutions in Düsseldorf. Sven Lehmann and Julia Weinberg share the association’s view of how AI is changing the creative industries.
View sessionHow high-end animation, VFX and AI-driven workflows come together – from the studio that worked on the FLUX 3 intro film.
View sessionAI models of real target audiences show in advance how people respond to an event – and make room for bolder ideas.
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