Talk
Behind the Scenes
David Wenzel shows how companies bridge the shift between classic production and AI approaches, what already works today and what creative teams at major brands expect from a platform for creative production.
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Regional Lead DACH · Magnific
David Wenzel
Regional Lead DACH at Magnific (formerly Freepik), the creative production platform used by 413 of the Fortune 500.
Experience from classic production and creative AI.
David Wenzel has been Regional Lead DACH at Magnific since October 2025. A creative himself, he most recently worked as a unit manager at Warner Bros.
Customers include international media companies and agencies, as well as more than one million creatives who use Magnific every day.
At AI Week he gives the impulse “Behind the Scenes”, leads the Magnific hands-on session and joins the closing panel.
Talks & hands-on sessions.
Panel
What Does NRW Need for a Strong Creative AI Ecosystem?
Studio, live agency and AI platform at one table: how creatives, companies and platforms come together so that NRW and Germany are among the front-runners in creative AI – with questions from the audience.
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Hands-on
Magnific hands-on session
In the workshop, David Wenzel shows how creative teams work in Magnific, with a focus on hybrid sessions and control. Then every participant tries it out with 50,000 credits each. Bring your laptop.
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