Expert Talk
Using AI in Critical Environments
Operational AI needs good data, clear processes and clearly assigned responsibility.
View sessionExpert talk · Mon 23.11.
AI at Messe Düsseldorf: from framework to operational practice
From guidelines and structures to AI personas in marketing: how AI arrives in everyday work at Messe Düsseldorf.
What to expect
Inside the session.
How can AI be used successfully in everyday business? Messe Düsseldorf offers insights into its practical approach to artificial intelligence, from company-wide structures and guidelines to concrete use in operational marketing. The talk shows how an AI working group, an AI forum and ChatGPT Enterprise form the organisational framework, and how training, knowledge transfer and AI office hours support integration into marketing communications. A practical example of AI personas demonstrates how existing marketing processes are optimised with Claude, ChatGPT and plugins, what benefits this brings, and what role human review continues to play.
- Format
- Expert talk
- Day
- Mon 23.11.
- Time
- Exact session time to follow.
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