Expert talk
AI at Messe Düsseldorf: from framework to operational practice
From guidelines and structures to AI personas in marketing: how AI arrives in everyday work at Messe Düsseldorf.
View sessionAll speakers / Geraldine Feistauer
Messe Düsseldorf
Geraldine Feistauer
Geraldine Feistauer heads the Operational Services team in Marketing Communications at Messe Düsseldorf. As sponsor of the AI topic team, she has given AI a firm place in the department and drives the responsible use of AI in marketing. A communications professional with 20 years of marketing experience, she combines a strategic framework with operational practice. Her aim is to use AI where it genuinely takes work off teams' hands, without giving up human review. At AI Week she reports on how Messe Düsseldorf approaches AI and how implementation in marketing succeeds.
