Ana-Carolin Schulze

Ana-Carolin Schulze is Senior Manager Online Marketing at Messe Düsseldorf, where she is responsible for the digital marketing of XPONENTIAL Europe, the European trade fair for autonomous technologies and robotics. Building on this operational work, she is also the topic owner for AI in marketing communications and leads the department's AI topic team. There she drives the marketing department's AI projects from the first idea to the integrated everyday workflow: AI personas built from CRM and market research data, now being rolled out to further trade fairs, custom GPTs for internal marketing processes, implementing the labelling obligations under the EU AI Act, and training formats such as AI updates and AI office hours. In doing so, she inspires colleagues beyond her own team to try out AI and work more productively. Her focus ranges from AI strategy and precise prompting to the use of AI agents and her own projects, skills and AI-built web tools in ChatGPT, Claude and Langdock. At AI Week, she uses her own case to show where AI creates real value in everyday marketing: applied deliberately where more and more complex tasks meet the same number of hands.