In the workshop, David Wenzel shows how creative teams work in Magnific, with a focus on hybrid sessions and control. Then every participant tries it out with 50,000 credits each. Bring your laptop.
Using examples, he shows how creative teams use AI models to build workflows with references and prompts and bring brand guidelines straight into image generation. Participants then work in Magnific themselves, with time for questions at the end.
The 50,000 credits can be redeemed from 27 November to 4 December 2026.
Since 2024, the association has connected creatives, companies and institutions in Düsseldorf. Sven Lehmann and Julia Weinberg share the association’s view of how AI is changing the creative industries.
View sessionHow high-end animation, VFX and AI-driven workflows come together – from the studio that worked on the FLUX 3 intro film.
View sessionDavid Wenzel shows how companies bridge the shift between classic production and AI approaches, what already works today and what creative teams at major brands expect from a platform for creative production.
View session
